Privacy and Security Concerns in Adopting Social Media for Personal Health Management: A Health Plan Case Study

The convergence of health reform regulation, consumer demand, market realities and technology developments are driving healthcare organizations to explore new models of care delivery and payment across the delivery spectrum (IOM, 2011, Healthcare.gov). With increasing focus on consumers, there is a growing demand for outcome-based health management (DeNicola, 2012, Sarasohn-Kahn, 2009a). The explosion of social media, in particular, is creating new Privacy and Security Concerns in Adopting Social Media for Personal Health Management: A Health Plan Case Study